Blog / Corporate Values

Meet Ken Choi – S4A’s Co-Founder and VP of Sales & Marketing

Avatar photo
Written by: S4A IT Solutions Trusted implementer of SAP® solutions
Posted on: May 21, 2024

As Vice President of Sales & Marketing and Co-Founder of S4A, Ken Choi is responsible for all things sales and marketing-related. With over 20 years of consulting and business management experience in the SAP ecosystem, Ken is passionate about building strong client relationships for S4A.

We asked Ken a few questions so you can get to know him better.

It’s been very exciting to be a part of the continual evolution of S4A’s vision and goals. This evolving vision very closely mirrors the dynamic landscape of our industry and the ever-changing needs of our customers. Initially founded with a focus on providing reliable professional services in the SAP market, we’ve continually refined our vision in line with emerging technologies and market trends. We’ve also heavily adapted based on the specific needs of our customers. We are true partners in their ongoing growth and success and have taken a genuine customized approach to guiding them through their digital transformation journey.

We recognized early on the importance of agility and adaptability in staying ahead of the curve. So, we got innovative and broadened our horizons by expanding our offerings beyond services and traditional software development to the development of our own Envoy product suite.

We’ve significantly honed our expertise in areas such as enterprise mobility, enterprise asset management, materials management, warehouse management, logistics, data analytics, and SAP Rise Enablement services. By becoming the go-to digital transformation expert in these areas, we’ve positioned ourselves as the trusted partner for organizations seeking to thrive in today’s tech-centered world.

Looking ahead, we’re hyped to be at the forefront of technological innovation and to make a meaningful impact. Our game plan is to take the lead in digital transformation by deepening our industry expertise, expanding our North American footprint, and forging strategic partnerships with top-tier organizations.

My SAP consulting journey started with diving deep into enterprise software solutions – with SAP Australia, Deloitte, SAP Canada, and an SAP boutique partner. Through this hands-on experience, I developed a deep understanding of the complexities of enterprise software landscapes across various industries and the critical role they play in driving business transformation.

I later broadened into roles that allowed me to not only implement SAP solutions but also to lead teams and engage directly with clients to understand their unique challenges and objectives. This is my sweet spot – building client relationships and delivering value-driven solutions that align with their strategic goals.

Over time, I became increasingly drawn to the intersection of technology and business strategy. This led me to explore opportunities to leverage my expertise in SAP consulting within the realm of sales and marketing, where I could play a more strategic role in shaping the direction of technology initiatives and driving business outcomes.

In my current role as Vice President of Sales and Marketing at S4A, I have the privilege of leading a talented team dedicated to helping organizations harness the power of technology to achieve their goals. Whether it’s through developing compelling value propositions, forging strategic partnerships, or driving go-to-market strategies, I am passionate about connecting with clients, understanding their needs, and delivering solutions that exceed their expectations.

Step one is to know where you are headed. Before diving in, it’s crucial to have a clear understanding of your organization’s short-term and long-term goals. Whether it’s increasing revenue, improving operational efficiency, or enhancing customer experience, aligning technology initiatives to your big picture objectives is key.

Secondly, keep your customers front and centre. This is key tenet for us at S4A, and one that has served us well. Technology should address (and alleviate) your customers pain points – that goes for both internal and external customers. Invest in solutions that enhance the customer experience, whether through personalized interactions, seamless transactions, or improved service delivery. Customer-centricity should drive all technology decisions.

Ultimately, I am a big believer in embracing digital transformation as a journey rather than a destination. Technology is constantly evolving, and staying ahead of the curve requires a corporate culture of innovation and adaptability – something that we practice at S4A as well as preach, as innovation is one of our six core values.  

Above all else, be agile and flexible. Agility is so key to staying competitive. Embrace agile methodologies and practices to adapt quickly to market dynamics and customer feedback. Be willing to pivot as needed to seize new opportunities and address emerging challenges.

Let's stay in touch

Subscribe to our newsletter for regular product updates, exclusive insights, and more!